Liz Truss, Steve Bannon and Tucker Carlson? Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, kicked off the inaugural episode of her online program with a promise to expose "those with ill intent" striving to weaken Western democracies. She explained she would lay bare how an "international network of leftists operate to undermine democracy and the will of the people."

"Our focus will be on the Trump revolution and understand how it can be replicated in Britain," Truss declared. "We will interview the prominent voices of the Make America Great Again campaign."

Prior to the series premiere, there was one particularly enthusiastic supporter. "This marks the start of a kind of transformation," said John Solomon. His Just the News will publish the ex-PM's new podcasts.

Establishing Ties in the Maga Media Ecosystem

British fellow travellers, including a pro-Reform adviser, played a role in her launch the Liz Truss Show. The production is professional, though simple. Truss has amassed a subscriber base of 10k in her first week and her first episode garnered 67,000 views during that week.

This represents a small opening, but in aligning with Solomon, the former PM is being entering a well-developed right-wing media network creating and spreading Maga talking points. Central preoccupations encompass claims of media suppression by the traditional news outlets and a aim to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the swift end of her short and troubled leadership.

"Just the News is not famous outside of the Maga world, but it does have influence there, mostly due to Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Trump," noted an anthropology expert, who has extensively researched the Trumpist political wave.

A Controversial Partner

Her effort to bring the pro-Trump media model to Britain has drawn her nearer to controversial figures such as John Solomon.

He founded the platform in the wake of backlash following accusations of pushing misleading narratives about the President's actions in Ukraine, as well as contentious articles about the former US ambassador to the region.

Solomon's reporting were echoed across the pro-Trump outlets, with the journalist serving as a frequent visitor on the widely-watched cable news broadcast. Donald Trump promoted Solomon's reporting.

Solomon made the Ukraine claims in a series of columns for the outlet The Hill, after having been re-designated as an opinion writer following internal criticism about his work. His claims were central in the then-president's request for the officials in Kyiv to probe Hunter Biden and his father in 2019. This pressure culminated in impeachment proceedings targeting Donald Trump. The US Senate later found not guilty the commander-in-chief.

Weeks after he exited the newspaper in late 2019, the outlet stated it was conducting a review of his work concerning the Ukraine issue. It found the journalist had relied on untrustworthy contacts and said he "did not disclose key facts about main Ukrainian informants, such as the reality that they had been charged or were under investigation."

Entering the Ecosystem

His media appearances are a indication of the political media environment Truss is joining. He talked about his endorsement of the program on a show he co-hosts on the right-wing channel, a political media platform that is home to the Maga influencer Steve Bannon and on which commentator Tucker Carlson also appears. She has already spoken with Steve Bannon on a debut installment.

By partnering with this media figure, Truss has become a minor player in a extensive web of pro-Trump platforms that routinely cross-promote stories.

His personal podcast and Real America's Voice show have repeatedly hosted individuals such as commentator Mike Benz, a conservative commentator whose arguments against USAID was used by Elon Musk as reasoning behind dismantling the international development organization.

A Cross-Border Foray

Even though her awkward delivery and career difficulties have invited ridicule in Britain, a number of stateside commentators do not dismiss her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"One must regard folks like that as significant, despite the fact that you may not want to accept their words at face value," said a Democratic strategist, who worked in the Biden White House.

"You saw how in 2024 President Trump leveraged that alternative press to spread his narrative. Without a doubt that network spreads and shapes discourse internationally. It appears fairly obvious to me that the circumstances in the United Kingdom are comparable to what enabled this non-mainstream media network to prosper in the US."

a political theory expert, said the online conservative ecosystem was already having an impact in the UK.

"The internet is borderless," he stated. "There is a certain milieu within which ideas travel – at times appearing in harsh versions and sometimes less so – but which is interlinked."

The academic said the growth of the internet-based right wing in the United Kingdom in recent times meant the "potential to have a larger effect is considerable."

Global Goals

"Liz Truss along with Nigel Farage recently appeared at the CPAC, where I watched as they echoed Maga talking points before the {king of Maga|

Debra Vega
Debra Vega

A published novelist and writing coach who specializes in contemporary fiction and character development techniques.